Tandem Blog
The Role of PR in Brand Building
In today's fiercely competitive market, Communications Public Relations (PR) goes beyond mere media coverage; it is a strategic force that drives bran...
Media Relations in PR: The Backbone of Successful Publicity
In today's complex communications landscape, media relations serve as the foundation for any successful public relations (PR) strategy, particularly f...
The Art of Message Crafting in PR: Shaping Your Brand’s Voice
In the fast-paced world of public relations, message crafting is an art that defines how your audience perceives your brand. Whether communicating wit...
Why Storytelling is Essential in PR: Building Connections and Shaping Perception
Storytelling lies at the core of effective PR, helping brands connect with their audience on a deeper level. A well-told narrative about a brand found...
Influencer Marketing: A New Era of PR
PR has always focused on creating meaningful connections between brands and their audience, but in today’s digital age, influencer marketing has becom...
Storytelling is a PR Superpower: Insights from Mumbai’s Top PR Agency
In the bustling metropolis of Mumbai, where competition is fierce and the audience’s attention span is fleeting, standing out as a brand requires more...
Why PR Is Still Essential in the Age of Influencers and Social Media
When it comes to the digital world, a stand-alone influencer can never get the numbers and “influence” needed to grow. It needs PR to create the neces...
Building Brand Reputation: How PR Shapes Public Perception
News can spread within seconds and the brand’s reputation alongside it has become more significant than ever. Public relations is a powerful tool a br...
PR vs Marketing: What’s the Difference and Why Does It Matter?
PR and marketing are two sides of the same coin. Often people confuse them to be the same or associate a marketing manager to even be a PR specialist....