ABOUT US
Tandem based in Mumbai, is a leading PR agency renowned for its innovative, creative, and strategic communication solutions. With over 20 years of expertise in Public Relations, Brand Strategy and Communications, Tandem is sought after for driving impactful campaigns that drive brand awareness and generate conversion as well as build community
We deliver 360-degree solutions to a diverse portfolio of Indian and international brands. Our deep understanding of the media and influencer landscape enables us to craft strategies that ensure clients earn visibility, respect, and recognition.
Specializing in storytelling across the genres of Fashion, Beauty, Lifestyle, Hospitality, Art and Culture, we are recognized as one of india’s most sought-after lifestyle PR agencies. By aligning communication goals with distinctive brand pillars, we create compelling narratives that resonate with target audiences. Our campaigns blend innovation, market insights, and a strategic approach to position our clients as leaders in their fields.
At Tandem, we are dedicated to delivering first-class PR strategy, counsel, and measurable results, consistently exceeding client expectations.
SERVICES
PUBLIC RELATIONS
Over the years, Tandem has developed enduring relationships with Editors and Senior Media across the...
DIGITAL MARKETING
We are expertise in developing Data-driven Digital Marketing Campaigns across different client categ...
CONTENT MARKETING
At Tandem, we design and execute content marketing programs across all platforms. Our team of copywr...
INFLUENCER MARKETING
At Tandem, We understand micro-influencers and their relevance to consumer brands. Being the leading...
MEDIA TRAINING
At Tandem we guide leaders and spokespersons to confidently interact with the media and secure impac...
CRISIS COMMUNICATIONS
We are on hand to guide clients through any crisis. From understanding facts, crafting timely respon...
BRAND BUILDING STRATEGY
We use insight and creativity to craft true omnichannel, integrated strategies that bring...
CORPORATE COMMUNICATIONS
Reputation is an invaluable asset for businesses and has high resonance with consumers. We delve dee...
SOCIAL MEDIA
Our experts create a unique voice for brands on social media, amplifying the right message to the ri...
EVENTS
Using tech-enabled platforms, we have devised and executed events for product launches, celebrity in...
Clients
Fashion
Beauty
Beauty
Special Category
Special Category
Fashion
Beauty
Beauty
Why Choose Us
At Tandem, we help clients define their communication goals and craft strategies rooted in their unique brand pillars. With expertise in pitching compelling stories, customizing campaigns, and building effective strategies, we ensure our clients engage with the right audiences and establish meaningful relationships. Backed by innovation, industry insights, and a deep understanding of market dynamics, we position our clients as thought leaders, driving impact and delivering lasting value.
BLOGS
The Role of PR in Brand Building
In today's fiercely competitive market, Communications Public Relations (PR) goes beyond mere media coverage; it is a strategic force that drives bran...
Media Relations in PR: The Backbone of Successful Publicity
In today's complex communications landscape, media relations serve as the foundation for any successful public relations (PR) strategy, particularly f...
The Art of Message Crafting in PR: Shaping Your Brand’s Voice
In the fast-paced world of public relations, message crafting is an art that defines how your audience perceives your brand. Whether communicating wit...
Why Storytelling is Essential in PR: Building Connections and Shaping Perception
Storytelling lies at the core of effective PR, helping brands connect with their audience on a deeper level. A well-told narrative about a brand found...
Influencer Marketing: A New Era of PR
PR has always focused on creating meaningful connections between brands and their audience, but in today’s digital age, influencer marketing has becom...
Storytelling is a PR Superpower: Insights from Mumbai’s Top PR Agency
In the bustling metropolis of Mumbai, where competition is fierce and the audience’s attention span is fleeting, standing out as a brand requires more...
Why PR Is Still Essential in the Age of Influencers and Social Media
When it comes to the digital world, a stand-alone influencer can never get the numbers and “influence” needed to grow. It needs PR to create the neces...
Building Brand Reputation: How PR Shapes Public Perception
News can spread within seconds and the brand’s reputation alongside it has become more significant than ever. Public relations is a powerful tool a br...
PR vs Marketing: What’s the Difference and Why Does It Matter?
PR and marketing are two sides of the same coin. Often people confuse them to be the same or associate a marketing manager to even be a PR specialist....
Leveraging PR for Startups: Strategies to Make Headlines Without a Big Budget
For a startup to make the right kind of noise in an already crowded marketplace can be tough- especially with limited budgets. But when you bring in P...