Over the years, Tandem has developed enduring relationships with Editors and Senior Media across the categories of Business, Luxury, Lifestyle, Fashion, Beauty, Retail, and Hospitality making us the most sought-after & leading lifestyle PR Agency in Mumbai. We follow a customized approach to media outreach, to create effective and result oriented strategies in PR and Communications. These are additionally based on Research and Measurement to drive Earned, Paid, and Owned media strategies. We are also following an agile approach to understand when and how to make real-time, tactical shifts in each communication channel or outreach strategy.
We are expertise in developing Data-driven Digital Marketing Campaigns across different client categories. We understand the 360° view of the entire marketing mix to create the foundation of a digital strategy that is unique to every client. We are adept at navigating the intricate and ever-changing digital media landscape. Being a leading lifestyle PR Agency in Mumbai and Fashion PR Agency in Mumbai, we have vast experience in handling complex media situations in positive circumstances as well as in times of crisis and have built a reputation for excelling despite the odds.
At Tandem, we design and execute content marketing programs across all platforms. Our team of copywriters can create effective content which includes Press Releases, Trend Notes, news Wires, Blog Posts , Instagram Posts, Editorials, FAQ sheets, Key Talk Points, Newsletters and moreWe help our clients develop a voice for every audience and every platform.
At Tandem, We understand micro-influencers and their relevance to consumer brands. Being the leading PR Agency in Mumbai We creatively collaborate with the right influencers to design content that speaks to relevant audiences. We leverage the power of personal connections to engage consumers. Our influencer channels can laser target messages to carefully segmented social-sets or audiences to evoke following and action. We can connect your brand with a trusted, influential voice who embodies the ideals of your customer base.
At Tandem we guide leaders and spokespersons to confidently interact with the media and secure impactful exposure, from phone interview basics to one on one interaction while ensuring brand pillars and key messaging pegs are effectively communicated. We also educate clients on the background and profile of the media title and journalist, before any interview format. We offer tailor-made media training workshops, conducted by senior communication consultants that provide insight into the needs of today’s media.
We are on hand to guide clients through any crisis. From understanding facts, crafting timely responses to real-time monitoring of news and social media, from guidance on issues management, contingency planning to media accessibility, and issue of the statement, we counsel our clients effectively to manage a crisis with minimal damage to their reputations. We have vast experience in handling complex media situations in positive circumstances as well as in times of crisis and have built a reputation for excelling despite the odds.
BRAND BUILDING STRATEGY
We use insight and creativity to craft true omnichannel, integrated strategies that bring traditional and digital mediums together to tell your brand story. Being a leading lifestyle PR Agency in Mumbai, we are working with clients to correctly position and build successful brands with PR working effectively in conjunction with other marketing disciplines. We work on a well-defined yet nimble brand strategy that affects all aspects of how a brand is perceived and connects with its stakeholders via a mix of storytelling across traditional media & digital platforms, brand engagement programs, third party endorsements, advocacy campaigns, and thought leadership building platforms. Today PR & Communications is all about Strategy that creates maximum Engagement and Emotional Connect that supports and reinforces the Brand Identity. We get brands noticed through social innovation and by supporting the right causes.
Reputation is an invaluable asset for businesses and has high resonance with consumers. We delve deep to understand a company's work culture and ethos to develop a strategy Our customized, integrated communication strategies help engage with internal and external stakeholders with one voice to build and protect corporate reputation. Within this, we also leverage important spokespersons and department heads who bring this ethos to life i.e. CEOs, HR, Marketing, Finance, Tech Heads as well as other stakeholders are portrayed as experts who stand for certain values that mirror and significantly contribute to a client's distinct personality.
Our experts create a unique voice for brands on social media, amplifying the right message to the right audience and develop campaigns that resonate with the brand ethos, in the context of effective social media innovations and action-oriented direct to consumer messaging protocols to ensure social media becomes an important communication, community building, and social listening tool. We are a leading lifestyle PR Agency in Mumbai that aims to deliver a holistic brand experience through effective planning; content curation, conversation monitoring; trend-spotting; community engagement; campaign execution, and evaluation of ROI.
We have devised and executed Virtual Events for product launches, celebrity interactions, influencer meet ups, consumer gatherings etc in the virtual space using tech enabled platforms. We also specialise in customising solutions in order to make the virtual experience as personalised and engaging as possible, to not only drive awareness but also generate organic multipliers across social media from amongst the attendees.We also work with creative agencies to create bespoke event design solutions that are in synergy with the nature & form of the brand values as well as event format.
CELEBRITY STYLING & RED-CARPET DRESSING
An important element of Fashion PR is celebrity
spotting. When certain celebrities, who match a fashion brand's personality, sport a look,
the social currency and the aura of glamour around the brand go many notches higher. We are a
Fashion PR Agency in Mumbai specializing in celebrity fashion styling, wardrobe
management. Servicing a nationwide clientele, we additionally connect you with our team of
diverse professionals to bring full-service solutions toward a more fulfilling sense of
For celebrities and entertainment industry clients in need of wardrobe for the red carpet, award shows, and other special events, we have the resources to find unique and designer wardrobe from designers direct.
VIRTUAL WADRONE SERVICES
Being a leading Fashion PR Agency in Mumbai, We also maintain a physical and virtual wardrobe of garments from our fashion clients to meet styling & shoot requests on time. From Closet Editing to Event Dressing, it can all be done in the cloud. Book Us to maintain and edit your closet or create the perfect outfit for a special occasion/shoots with the pieces you need to complete your styling, all curated and maintained by our stylist.
Beauty PR today is also about what consumers and influencers say to each other, where education plays an important part. We are Beauty PR Agency in and our Beauty team works with content creators across the country, who create tutorials for beauty clients to train their followers on the uses and benefits of a brand and its regime. We also make sure they are always up-to-date on up and coming beauty trends and products
BEAUTY WAREHOUSING & SAMPLE INVENTORY
We are a leading Beauty PR Agency in Mumbai. We operate as an extension of your business to maintains an inventory of samples &products to meet requests for Reviews& Shoots on time that deliver you a competitive advantage over your competition. We help companies make smarter choices about warehousing, e-commerce fulfillment, and transportation decisions, so they can streamline costs and operate more efficiently
CREATION OF LOOK BOOKS
In the digital era, look books are more than a collection of photographs. We are a leading Fashion PR Agency in Mumbai and our Fashion PR expert is adept at creation Look books of fashion collections and seasonal edits, in formats preferred by stylists and fashion editors. We will provide you a platform that makes it easy to create & share beautifully branded collateral. We help in boosting engagement on your fashion look book and increase the chances of converting your readers to customers.
COORDINATION & MANAGMENT OF FAM TRIPS / OFFSITES
At Tandem, We organize unique FAM trips for its partner venues - nurturing distinguished corporate guests to fall in love with new venues and destinations. Being a Lifestyle PR Agency in Mumbai, we let prospective clients experience your venue for themselves, during an event/trip that truly resonates with them. Our team is adept at managing outreach, coordination, bookings, personalized itineraries, and managing special requests for FAM trips & offsites for Hospitality clients. So, let's plan together and Bring your future clients to your doorstep.
RESTAURANT AND REVIEW AND ONLINE REPUTATION MANAGMENT
Being a leading Lifestyle PR Agency in Mumbai, Our affiliate platform will help you to generate 5-star reviews and create a “funnel” with your existing customers to provide their valuable reviews. Our proven review management process will reclaim your business’ reputation from unfair reviews by helping you to create and run review generation marketing campaigns for your google listings. Take the first step towards maintaining a positive restaurant reputation. Invest in reputation management for restaurants to attract more clients and boost your word-of-mouth referrals.
STRATEGY TO DRIVE CONSUMER-GENERATED CONTENT
We also work closely with a community of micro & nano influencers to drive sales via campaigns that integrate sharing of User Generated Content via Special Codes, Offers, Contests, Challenges, and other innovations that further brand awareness& engagement in the digital universe. Being a leading PR agency, we will help you with organic reach through facilitating advocacy by customers and their followers so your brands hit home with marketing efforts more effectively. We will help you turn your customers into advocates through user-generated content.