May 2021:Nykaa Fashion, the multi-brand e-commerce platform, best-known for its thoughtful curation of brands, unveils Nykaa Fashion Home, a new and beautifully designed virtual décor store, for those seeking to give their homes a touch of elegance and character.
The more time we spend indoors, the more invested we are in sculpting our personal spaces into zones that reflect our personality& taste and are comforting to the mind, body& spirit. Minor uplifts like a vibrant throw in your favourite unwinding corner, a breezy floral curtain behind your workstation, an accent piece on your coffee table or a potpourri bowl by the bed, can go a long way in breaking the monotony of mundane days at home.
It is with this understanding that Nykaa Fashion has launched Nykaa Fashion Home, a meticulous presentation of the latest in kitchen essentials, dinner & serve-ware, furnishings, décor accessories, bath products, storage must-haves and home improvement solutions, all handpicked to elevate your shopping experience and bring you the joy of discovery, every time you visit the store.
The curation features an exciting mix of homegrown and international brands such as Portico, D’décor, Meyer, AA Living, Mason Home, Ellementry, Rosemoor, Décor Remedy and many more. In true Nykaa fashion, the curations will spark the imagination of those seeking a little inspiration for their home. Whether you want to swap out your current serve-ware for sustainable options or uplift your upholstery with a botanical vibe or infuse luxurious fragrances in every corner or simply bring the latest trend home, Nykaa Fashion Home is where you need to be.
Care has been taken to ensure a versatile range of offerings available to consumers through a truly seamless online and in-app shopping experience. In addition to high quality, home solutions, Nykaa Fashion Home will also host specialized content, visualinspiration and videos to guide shoppers through the nuances of interior styling and handy hacksfor the house-proud.
“We are excited to launch Nykaa Fashion Home for our shoppers who see their homes as a reflection of their personal style statement. The curation, discovery, inspiration, and convenience that have come to define the quintessential Nykaa Fashion experience will now transcend to our offering for home, complete with styling guides and customized content. Our curations for Nykaa Fashion Home reflect the latest trends of the season and we’re excited for our shoppers to begin discovering the products and brands we have lovingly put together for them”, says Adwaita Nayar, CEO Nykaa Fashion and Founding Team Member, Nykaa.
The launch of Nykaa Fashion Home makes Nykaa Fashion an all-encompassing destination for your lifestyle needs. Explore the world of Nykaa Fashion Home here-
About Nykaa Fashion
Nykaa Fashion, launched in 2018, is the multi-brand ecommerce fashion offering fromNykaa, India’s leading beauty & fashion destination. Headed by AdwaitaNayar, the Nykaa Fashion website and app is focused on being discovery-led and ‘high on style’ with a carefully curated collection of 1000+ Indian and global brands across clothing, accessories and footwear to appeal to every consumer. The Nykaa Fashion offering pans across women’s wear, menswear, kids wear and luxe categories. Building on the Nykaa pillars of premium curation and content, Nykaa Fashion inspires the Indian consumers to make the best choices for themselves while focusing on the joy of buying fashion. This platform also offers customers a chance to browse through the latest trends and collections, with engaging content on the Style Files blog and its social media platforms. In addition to its multi-brand platform, Nykaa Fashion has a strong portfolio of consumer brands: RSVP, Mondano, Likha, Twenty Dresses and most recently acquired Pipa Bella. To demystify the lingerie category and offer an inclusive and comfortable experience, Nykaa Fashion launched Nykd in 2020, its first-ever lingerie, loungewear and athleisure wear brand.