June 2021: Nykaa, India’s leading beauty & fashion destination, launches yet another luxurious skincare brand for the discerning Indian consumer- Dr Barbara Sturm. One of the world’s most sought-after, aesthetics experts, Dr Barbara Sturm will debut her high performing, ingredient science focused skincare brand on the Global Store on the Nykaa App. The Global Store by Nykaa has been designed to democratize the access of international brands by giving choice, inspiration, authenticity, and convenience to users in India. A truly one-of-a-kind, cross-border e-commerce platform, the Global Store is currently offered only on Nykaa’s mobile application and makes, otherwise hard-to-reach, international brands, easily accessible to Indian beauty buffs.
Every Dr. Barbara Sturm product is filled with ideas! Dr. Sturm’s skin care regimens are simple, but the products are not. There are three pillars of Dr. Sturm’s skincare philosophy: fundamental nutrition and hydration, healing the skin matrix rather than harming it with aggressive approaches, and lastly, reducing visible signs of irritation. A German aesthetics doctor, widely renowned for her anti-inflammatory philosophy and her non-surgical anti-aging skin treatments, Dr. Sturm began her medical career in orthopedics as part of the team that developed cutting-edge treatments for inflammatory conditions like osteoarthritis. Dr. Sturm then translated science from her clinical research and orthopaedic practice into the field of aesthetics and opened her own medical clinic. As she continued to innovate and revolutionize the field, she became one of the most sought-after beauty doctors in the world. The brand is a favourite amongst celebrities like Hailey Bieber, Katie Holmes, Priyanka Chopra, Bella Hadid, Kim Kardashian West, Emma Stone, and Elsa Hosk, to name a few.
Driven by cutting edge ingredient science, Dr. Barbara Sturm Molecular Cosmetics is the amalgamation of scientifically driven aesthetic medicine and nature's reparative contributions. Her products merge innovation and performance to provide hydration, nutrition and regeneration glow and use ingredients that are healthy, healing, safe and nurturing to the skin. Innovative ingredient science is at the core of Dr. Sturm’s brand – effective, key-ingredients that have been widely clinically studied for their properties and efficiency. Now shop for cult favourites including Glow Drops, Anti-Pollution Drops, Hyaluronic Serum, Darker Skin tones Hyaluronic Serum, Face Cream, Face Mask, Balancing Toner, Cleanser and Enzyme Cleanser and get ready to flaunt the #SturmGlow
Anchit Nayar, CEO - Nykaa.com says, “We are thrilled to launch Dr Barbara Sturm, an iconic skincare brand on the Global Store to cater to our astute customers who are always looking for the best of beauty solutions. Not only is the brand backed by ingredient science and a minimalistic approach to the skin but also known for its innovative and inclusive regimens for diverse skin types and needs. The Global Store will be a first-of-its-kind platform which will aim to effectively bridge the gap between global brands trying to tap the Indian market and the evolved beauty enthusiasts who have a desire to shop for them. We cannot wait for customers to get clicking and stock on their favourite brands, starting with the celebrity favourite, Dr Barbara Sturm.”
Dr. Barbara Sturm says, “We are super excited to be launching with Nykaa, India’s biggest online beauty destination, via The Global Store on their app. The Global Store on Nykaa is a great cross-border platform for us to be able to reach our Indian customers and offer them the full Molecular Cosmetics collection (except the supplements), including some of our most popular products, the DARKER SKIN TONES HYALURONIC SERUM, FACE CREAM, SUN DROPS SPF 50 and the FACE MASK”.
Dr. Barbara Sturm Molecular Cosmetics will be available on the Global Store on the Nykaa Mobile App from 8th June 20201 onwards.
About The Global Store
Nykaa, India’s leading beauty and fashion destination has launched the Global Store with an aim to bring international beauty brands to Indian consumers, for the first time through a cross-border e-commerce platform. The Global Store can be accessed through the Nykaa mobile application. Through the Global Store, Nykaa brings a strong network of authorized retailers of international brands to India and to deliver its promise of authenticity, Nykaa accredits a single vendor to each brand. Nykaa continues to empower its customers by democratizing the access to international brands by giving choice, authenticity and convenience. This platform is a first of its kind which will aim to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands. The Global Store has a wide offering of labels from the US, South Korea, Finland, Australia, Dubai and many other countries. These brands have been carefully selected and chosen based on global trends with a focus on specific skincare concerns, artisanal beauty, mineral based makeup, plant powered haircare and science based clean beauty. The Global Store products comply with all Indian regulations on imports and customs, duties and taxes. Customers are required to provide KYC details as per local laws. Orders will be sent directly to customers at their doorstep and shipping times may vary depending on the product and the port of origin.
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals - curation, content, and convenience. Nykaa has expanded to an omnichannel model with over 17 million+ monthly active users and 70+ stores across India, fulfilling over 1.5 million orders a month. The Nykaa Guarantee ensures that all products available at Nykaa are 100% authentic sourced directly from the brand or authorized retailers. Since its launch Nykaa has expanded its offering to include fashion with the multi-brand ecommerce platform Nykaa Fashion and grooming and lifestyle products for men, with Nykaa Man. Through engaging and educational content and messaging on social media, emails, and the Nykaa Network community platform, Nykaa has built a community of millions of beauty and fashion enthusiasts across India. Additionally, the Nykaa Pro platform caters to all professional beauty needs with special access and offers.