A New Collection to Inspire Love and Inclusivity By PIPA BELLA On Nykaa Fashion

June 2021: As a champion of self-expression, Pipa Bella, the much-loved jewellery brand from Nykaa Fashion, believes in embracing the uniqueness of every identity and style personality. This Pride Month, to celebrate a dynamic history of struggle, hope and courage and as a humble reminder to love without reservation, the brand unveils a special collection on Nykaa Fashion.

Inspired by the rainbow colours of Pride, this collection of vibrant wrist bands is a simple yet powerful statement of allyship towards shaping our world to be a more inclusive, kind and equal place. Pipa Bella invites you to boldly wear these symbolic bands for sparking conversations of change and letting the world know that you stand for equal love.

But there’s another reason you’d love to wear these bands! Pipa Bella, in support for equal love, has joined hands with Naz Foundation, a non-profit that works towards addressing issues of sexuality and HIV/AIDS. 50% of proceeds from these PRIDE BANDS will be donated to the foundation. In doing so, the brand hopes to play a part in enabling individuals from excluded communities to realize their full potential.

The PRIDE BANDS by Pipa Bella will be available on www.nykaafashion.com (website/app).

About Pipa Bella

The name Pipa Bella has been derived from the Spanish word “Pipa” which means bold and adventurous and “Bella” which means classic and beautiful. The brand reflects both these personalities and caters to those who could relate to either or both. Pipa Bella is an established name in the Fashion Jewellery space and popularly known for high quality jewellery at affordable prices, customisation for personal expression of adornment and frequently bringing high-fashion trendy designs to the Indian market. Progressive, confident and individualistic, Pipa Bella, most recently acquired by Nykaa Fashion, is known to have a personal connect with its audiences through its bold, chic, and relatable details that can transform the entire look. Founded by Shuchi Pandya in 2013, Pipa Bella, offers more than 1,500 jewellery styles, including custom-made and readymade accessories.

About Nykaa Fashion

Nykaa Fashion, launched in 2018, is the multi-brand e-commerce fashion offering from Nykaa, India’s leading beauty & fashion destination. Headed by Adwaita Nayar, the Nykaa Fashion website and app is focused on being discovery-led and ‘high on style’ with a carefully curated collection of 1000+ Indian and global brands across clothing, accessories and footwear to appeal to every consumer. The Nykaa Fashion offering pans across women’s wear, menswear, kids wear and luxe categories. Building on the Nykaa pillars of premium curation and content, Nykaa Fashion inspires Indian consumers to make the best choices for themselves while focusing on the joy of buying fashion. This platform also offers customers a chance to browse through the latest trends and collections, with engaging content on the Style Files blog and its social media platforms. In addition to its multi-brand platform, Nykaa Fashion has a strong portfolio of consumer brands: RSVP, Mondano, Likha, Twenty Dresses and most recently acquired Pipa Bella. To demystify the lingerie category and offer an inclusive and comfortable experience, Nykaa Fashion launched Nykd in 2020, its first-ever lingerie, loungewear and athleisure wear brand.